Marketing strategy : (Record no. 1217)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00906aam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0750656751 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070501s2007 enka e b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750656757 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750656751 |
| 050 04 - CLASS MARK | |
| Class Mark | HF5415.13 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal author | Fifield, Paul. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Subtitle | the difference between marketing and markets / |
| 250 ## - EDITION | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Oxford : |
| Publisher | Butterworth-Heinemann, |
| Date | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Physical description | x, 316 p. : |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 1998. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Marketing |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Strategic planning. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SKOLKOVO Library | SKOLKOVO Library | Shelves | 2010-07-16 | Coutts | 28.92 | HF5415.13 .F46 | 2000000942 | 2012-02-01 | 1 | 28.92 | 2010-07-16 | Book |
