Marketing strategy and management / Michael J. Baker
By: Baker, Michael John.
Publisher: Basingstoke : Palgrave Macmillan, 2007Edition: 4th ed.Description: xxviii, 577 p. : ill. ; 25 cm.ISBN: 9781403986276; 1403986274.Subject(s): Marketing -- Management | MarketingDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents onlyItem type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Book | SKOLKOVO Library Shelves | HF5415.13 .B353 (Browse shelf) | 1 | Available | 2000000878 |
Total holds: 0
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HF5415.129 .R65 1998 Управление каналами дистрибуции / | HF5415.129 .W55 The multichannel challenge : | HF5415.13 .A97 It's not who you know, it's who knows you! : | HF5415.13 .B353 Marketing strategy and management / | HF5415.13 .B46 Market-based management : | HF5415.13 .C253 Breakthrough marketing plans : | HF5415.13 .C264 Managing marketing in the 21st century : |
Includes bibliographical references and index.
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