Baker, Michael John.
Marketing strategy and management / Michael J. Baker - 4th ed. - Basingstoke : Palgrave Macmillan, 2007. - xxviii, 577 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781403986276 1403986274
2006052191
Marketing--Management.
Marketing.
HF5415.13 / .B353 2007
658.8
Marketing strategy and management / Michael J. Baker - 4th ed. - Basingstoke : Palgrave Macmillan, 2007. - xxviii, 577 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781403986276 1403986274
2006052191
Marketing--Management.
Marketing.
HF5415.13 / .B353 2007
658.8
