000 -LEADER |
fixed length control field |
01203cam a2200289 a 4500 |
001 - CONTROL NUMBER |
control field |
14683409 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
061229s2007 enka b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2006052191 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9781403986276 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
1403986274 |
050 04 - CLASS MARK |
Class Mark |
HF5415.13 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Baker, Michael John. |
245 10 - TITLE STATEMENT |
Title |
Marketing strategy and management / |
250 ## - EDITION |
Edition statement |
4th ed. |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Basingstoke : |
Publisher |
Palgrave Macmillan, |
Date |
2007. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xxviii, 577 p. : |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing. |
856 42 - ONLINE RESOURCE |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0705/2006052191-b.html |
856 42 - ONLINE RESOURCE |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0705/2006052191-d.html |
856 41 - ONLINE RESOURCE |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0705/2006052191-t.html |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |