Marketing planning by design : systematic planning for successful marketing strategy / Ralf E. Strauss.
By: Strauss, Ralf E.
Publisher: Chichester, England ; Hoboken, NJ : Wiley, c2008Description: xviii, 350 p. : ill., plans ; 25 cm.ISBN: 9780470721674; 0470721677.Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.8/02 Online resources: Contributor biographical information | Publisher description | Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.13 .S8789 (Browse shelf) | 1 | Available | 2000001372 |
Total holds: 0
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| HF5415.13 .P35 Managing marketing : | HF5415.13 .P685 Marketing calculator : | HF5415.13 .S5695 Sweet spot : | HF5415.13 .S8789 Marketing planning by design : | HF5415.13 .W356 Sales and marketing the Six Sigma Way / | HF5415.13 .W653 Marketing for entrepreneurs / | HF5415.13 .W66 The marketing plan handbook / |
Includes bibliographical references (p. [303]-328) and index.
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