SKOLKOVO Library

SKOLKOVO School of Management

Marketing planning by design : (Record no. 1207)

000 -LEADER
fixed length control field 01340cam a2200289 a 4500
001 - CONTROL NUMBER
control field 2008046995
003 - CONTROL NUMBER IDENTIFIER
control field DLC
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081027s2008 enkae b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008046995
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780470721674
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0470721677
050 04 - CLASS MARK
Class Mark HF5415.13
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author Strauss, Ralf E.
245 10 - TITLE STATEMENT
Title Marketing planning by design :
Subtitle systematic planning for successful marketing strategy /
260 ## - PUBLICATION INFORMATION
Place of publication Chichester, England ;
-- Hoboken, NJ :
Publisher Wiley,
Date c2008.
300 ## - PHYSICAL DESCRIPTION
Physical description xviii, 350 p. :
650 #0 - SUBJECT HEADINGS
Subject term Marketing
650 #0 - SUBJECT HEADINGS
Subject term Strategic planning.
856 42 - ONLINE RESOURCE
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0902/2008046995-b.html
856 42 - ONLINE RESOURCE
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0902/2008046995-d.html
856 41 - ONLINE RESOURCE
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0902/2008046995-t.html
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [303]-328) and index.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2010-07-16 Coutts 32.14 1 HF5415.13 .S8789 2000001372 2012-02-01 2011-06-27 1 32.14 2010-07-16 Book