Strauss, Ralf E.
Marketing planning by design : systematic planning for successful marketing strategy / Ralf E. Strauss. - Chichester, England ; Hoboken, NJ : Wiley, c2008. - xviii, 350 p. : ill., plans ; 25 cm.
Includes bibliographical references (p. [303]-328) and index.
9780470721674 0470721677
2008046995
Marketing--Management.
Strategic planning.
HF5415.13 / .S8789 2008
658.8/02
Marketing planning by design : systematic planning for successful marketing strategy / Ralf E. Strauss. - Chichester, England ; Hoboken, NJ : Wiley, c2008. - xviii, 350 p. : ill., plans ; 25 cm.
Includes bibliographical references (p. [303]-328) and index.
9780470721674 0470721677
2008046995
Marketing--Management.
Strategic planning.
HF5415.13 / .S8789 2008
658.8/02
