Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris ... [et al.].
Contributor(s): Farris, Paul.
Publisher: Harlow, England ; New York : Prentice Hall Financial Times, c2009Description: xiii, 353 p. : ill., charts ; 24 cm.ISBN: 9780273722038; 0273722034.Subject(s): Marketing research | Marketing -- Mathematical modelsDDC classification: 658.83015118| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.2 .M35543 (Browse shelf) | 1 | Available | 2000000250 |
Total holds: 0
Originally published as Marketing metrics. Harlow, England :Pearson Education, c2006.
Includes bibliographical references (p. 342-343) and index.
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