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Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris ... [et al.].

Contributor(s): Farris, Paul.
Publisher: Harlow, England ; New York : Prentice Hall Financial Times, c2009Description: xiii, 353 p. : ill., charts ; 24 cm.ISBN: 9780273722038; 0273722034.Subject(s): Marketing research | Marketing -- Mathematical modelsDDC classification: 658.83015118
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF5415.2 .M35543 (Browse shelf) 1 Available 2000000250
Total holds: 0

Originally published as Marketing metrics. Harlow, England :Pearson Education, c2006.

Includes bibliographical references (p. 342-343) and index.

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