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SKOLKOVO School of Management

Key marketing metrics : (Record no. 1204)

000 -LEADER
fixed length control field 01083cam a2200253 a 4500
001 - CONTROL NUMBER
control field 15629324
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090218s2009 enkad b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009367202
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780273722038
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0273722034
050 04 - CLASS MARK
Class Mark HF5415.2
245 00 - TITLE STATEMENT
Title Key marketing metrics :
Subtitle the 50+ metrics every manager needs to know /
260 ## - PUBLICATION INFORMATION
Place of publication Harlow, England ;
-- New York :
Publisher Prentice Hall Financial Times,
Date c2009.
300 ## - PHYSICAL DESCRIPTION
Physical description xiii, 353 p. :
500 ## - GENERAL NOTE
General note Originally published as Marketing metrics. Harlow, England :Pearson Education, c2006.
650 #0 - SUBJECT HEADINGS
Subject term Marketing research.
650 #0 - SUBJECT HEADINGS
Subject term Marketing
700 1# - ADDED PERSONAL NAME
Added personal author Farris, Paul.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 342-343) and index.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2010-07-16 Coutts 21.88 HF5415.2 .M35543 2000000250 2012-02-01 1 21.88 2010-07-16 Book