000 -LEADER |
fixed length control field |
01083cam a2200253 a 4500 |
001 - CONTROL NUMBER |
control field |
15629324 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090218s2009 enkad b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009367202 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780273722038 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0273722034 |
050 04 - CLASS MARK |
Class Mark |
HF5415.2 |
245 00 - TITLE STATEMENT |
Title |
Key marketing metrics : |
Subtitle |
the 50+ metrics every manager needs to know / |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Harlow, England ; |
-- |
New York : |
Publisher |
Prentice Hall Financial Times, |
Date |
c2009. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xiii, 353 p. : |
500 ## - GENERAL NOTE |
General note |
Originally published as Marketing metrics. Harlow, England :Pearson Education, c2006. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing research. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Farris, Paul. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 342-343) and index. |