Key marketing metrics : the 50+ metrics every manager needs to know /
Paul W. Farris ... [et al.].
- Harlow, England ; New York : Prentice Hall Financial Times, c2009.
- xiii, 353 p. : ill., charts ; 24 cm.
Originally published as Marketing metrics. Harlow, England :Pearson Education, c2006.
Includes bibliographical references (p. 342-343) and index.
9780273722038 0273722034
2009367202
Marketing research.
Marketing--Mathematical models.
HF5415.2 / .M35543 2009
658.83015118
Originally published as Marketing metrics. Harlow, England :Pearson Education, c2006.
Includes bibliographical references (p. 342-343) and index.
9780273722038 0273722034
2009367202
Marketing research.
Marketing--Mathematical models.
HF5415.2 / .M35543 2009
658.83015118
