Market-based management : strategies for growing customer value and profitability / Roger J. Best.
By: Best, Roger J.
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 5th ed. ; international ed.Description: 545 p. : ill. ; 24 cm.ISBN: 9780138133962; 0138133964.Subject(s): Marketing -- ManagementDDC classification: 658.8| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.13 .B46 (Browse shelf) | 1 | Available | 2000000360 |
Total holds: 0
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| HF5415.129 .W55 The multichannel challenge : | HF5415.13 .A97 It's not who you know, it's who knows you! : | HF5415.13 .B353 Marketing strategy and management / | HF5415.13 .B46 Market-based management : | HF5415.13 .C253 Breakthrough marketing plans : | HF5415.13 .C264 Managing marketing in the 21st century : | HF5415.13 .C264 2007 Managing marketing in the 21st century : |
Includes bibliographical references and index.
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