Managing marketing : [marketing success through good management practice] / Roger Palmer, Juanita Cockton, Graham Cooper.
By: Palmer, Roger (Roger A.).
Contributor(s): Cockton, Juanita | Cooper, Graham.
Publisher: Oxford : Butterworth-Heinemann, 2007Description: xi, 380 p. : ill. ; 25 cm.ISBN: 9780750668989; 0750668989.Subject(s): Marketing -- ManagementDDC classification: 658.8| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.13 .P35 (Browse shelf) | 1 | Available | 2000001532 |
Total holds: 0
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| HF5415.13 .M36915 Flock and flow : | HF5415.13 .M369159 Marketing accountability : | HF5415.13 .M369183 Marketing plans : | HF5415.13 .P35 Managing marketing : | HF5415.13 .P685 Marketing calculator : | HF5415.13 .S5695 Sweet spot : | HF5415.13 .S8789 Marketing planning by design : |
Subtitle from cover.
Includes bibliographical references and index.
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