Managing marketing : (Record no. 1177)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00981aam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0750668989 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070416s2007 enka e b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750668989 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750668989 |
| 050 04 - CLASS MARK | |
| Class Mark | HF5415.13 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal author | Palmer, Roger |
| 245 10 - TITLE STATEMENT | |
| Title | Managing marketing : |
| Subtitle | [marketing success through good management practice] / |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Oxford : |
| Publisher | Butterworth-Heinemann, |
| Date | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Physical description | xi, 380 p. : |
| 500 ## - GENERAL NOTE | |
| General note | Subtitle from cover. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Marketing |
| 700 1# - ADDED PERSONAL NAME | |
| Added personal author | Cockton, Juanita. |
| 700 1# - ADDED PERSONAL NAME | |
| Added personal author | Cooper, Graham. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SKOLKOVO Library | SKOLKOVO Library | Shelves | 2010-07-16 | Coutts | 20.12 | 1 | 1 | HF5415.13 .P35 | 2000001532 | 2012-02-01 | 2011-05-25 | 1 | 20.12 | 2010-07-16 | Book |
