Palmer, Roger
Managing marketing : [marketing success through good management practice] / Roger Palmer, Juanita Cockton, Graham Cooper. - Oxford : Butterworth-Heinemann, 2007. - xi, 380 p. : ill. ; 25 cm.
Subtitle from cover.
Includes bibliographical references and index.
9780750668989 0750668989
Marketing--Management.
HF5415.13 / .P35 2007
658.8
Managing marketing : [marketing success through good management practice] / Roger Palmer, Juanita Cockton, Graham Cooper. - Oxford : Butterworth-Heinemann, 2007. - xi, 380 p. : ill. ; 25 cm.
Subtitle from cover.
Includes bibliographical references and index.
9780750668989 0750668989
Marketing--Management.
HF5415.13 / .P35 2007
658.8
