Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway.
By: Calloway, Joe.
Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Edition: 2nd ed., rev. and updated.Description: xiv, 251 p. ; 23 cm.ISBN: 9780470496350; 0470496355.Subject(s): Benchmarking (Management) | Corporate image | Brand name productsDDC classification: 658.4/013
Contents:
We just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future of category of one.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD62.15 .C34 (Browse shelf) | 1 | Available | 2000001345 |
Total holds: 0
Includes index.
We just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future of category of one.
There are no comments for this item.