Calloway, Joe.
Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway. - 2nd ed., rev. and updated. - Hoboken, N.J. : John Wiley & Sons, c2009. - xiv, 251 p. ; 23 cm.
Includes index.
We just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future of category of one.
9780470496350 0470496355
2009014323
Benchmarking (Management)
Corporate image.
Brand name products.
HD62.15 / .C34 2009
658.4/013
Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway. - 2nd ed., rev. and updated. - Hoboken, N.J. : John Wiley & Sons, c2009. - xiv, 251 p. ; 23 cm.
Includes index.
We just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future of category of one.
9780470496350 0470496355
2009014323
Benchmarking (Management)
Corporate image.
Brand name products.
HD62.15 / .C34 2009
658.4/013
