000 -LEADER |
fixed length control field |
01263pam a2200289 a 4500 |
001 - CONTROL NUMBER |
control field |
cou120000655 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
CaONFJC |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090408s2009 nju 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009014323 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780470496350 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0470496355 |
050 04 - CLASS MARK |
Class Mark |
HD62.15 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Calloway, Joe. |
245 10 - TITLE STATEMENT |
Title |
Becoming a category of one : |
Subtitle |
how extraordinary companies transcend commodity and defy comparison / |
250 ## - EDITION |
Edition statement |
2nd ed., rev. and updated. |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Hoboken, N.J. : |
Publisher |
John Wiley & Sons, |
Date |
c2009. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xiv, 251 p. ; |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Benchmarking (Management) |
650 #0 - SUBJECT HEADINGS |
Subject term |
Corporate image. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Brand name products. |