Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.
By: Ryans, Adrian B.
Publisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008Description: xvi, 256 p. : ill. ; 24 cm.ISBN: 9780470742976; 0470742976.Subject(s): Product management | Price cutting | Brand choice | Brand name products | MarketingDDC classification: 658.827| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.15 .R93 (Browse shelf) | 1 | Available | 2000001332 |
Total holds: 0
Includes bibliographical references (p. [231]-241) and index.
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