Ryans, Adrian B., 1945-
Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008. - xvi, 256 p. : ill. ; 24 cm.
Includes bibliographical references (p. [231]-241) and index.
9780470742976 0470742976
2008053896
Product management.
Price cutting.
Brand choice.
Brand name products.
Marketing.
HF5415.15 / .R93 2008
658.827
Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008. - xvi, 256 p. : ill. ; 24 cm.
Includes bibliographical references (p. [231]-241) and index.
9780470742976 0470742976
2008053896
Product management.
Price cutting.
Brand choice.
Brand name products.
Marketing.
HF5415.15 / .R93 2008
658.827
