SKOLKOVO Library

SKOLKOVO School of Management

Beating low cost competition : (Record no. 108)

000 -LEADER
fixed length control field 01050pam a2200289 a 4500
001 - CONTROL NUMBER
control field 2008053896
003 - CONTROL NUMBER IDENTIFIER
control field DLC
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081219s2008 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008053896
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780470742976
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0470742976
050 04 - CLASS MARK
Class Mark HF5415.15
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author Ryans, Adrian B.,
245 10 - TITLE STATEMENT
Title Beating low cost competition :
Subtitle how premium brands can respond to cut-price rivals /
260 ## - PUBLICATION INFORMATION
Place of publication Chichester, England ;
-- Hoboken, NJ :
Publisher John Wiley & Sons,
Date c2008.
300 ## - PHYSICAL DESCRIPTION
Physical description xvi, 256 p. :
650 #0 - SUBJECT HEADINGS
Subject term Product management.
650 #0 - SUBJECT HEADINGS
Subject term Price cutting.
650 #0 - SUBJECT HEADINGS
Subject term Brand choice.
650 #0 - SUBJECT HEADINGS
Subject term Brand name products.
650 #0 - SUBJECT HEADINGS
Subject term Marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [231]-241) and index.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2010-07-16 Coutts 18.94 HF5415.15 .R93 2000001332 2012-02-01 1 18.94 2010-07-16 Book