SKOLKOVO Library

SKOLKOVO School of Management

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1.
Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan.

by Morgan, Adam.

Edition: 2nd ed., [Rev. & expanded].Publisher: Hoboken, N.J. : Wiley, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .M67] (1).
2.
From concept to consumer : how to turn ideas into money / Phil Baker.

by Baker, Phil, 1943-.

Publisher: Upper Saddle River, N.J. : FT Press, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 B35] (1).
3.
The lean machine : how Harley-Davidson drove top-line growth and profitability with revolutionary lean product development / Dantar P. Oosterwal.

by Oosterwal, Dantar P.

Publisher: New York : American Management Association, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HD9710.5.U54 H3752] (1).
Lists:
4.
Product innovation : leading change through integrated product development / David L. Rainey.

by Rainey, David L, 1946-.

Publisher: Cambridge : Cambridge University Press, 2008, c2005Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 .R33] (1).
Lists:
5.
Something really new : three simple steps to creating truly innovative products / Denis J. Hauptly.

by Hauptly, Denis J.

Publisher: New York : American Management Association, c2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 .H38] (1).
Lists:
6.
Strategic new product development for the global economy / Toyohiro Kono and Leonard Lynn.

by Kono, Toyohiro | Lynn, Leonard H.

Publisher: Basingstoke ; New York : Palgrave Macmillan, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 .K66] (1).
7.
Value innovation portfolio management : achieving double-digit growth through customer value / Sheila Mello ... [et al.].

by Mello, Sheila, 1943-.

Publisher: Ft. Lauderdale, FL : J. Ross Pub., c2006Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 .V35] (1).