SKOLKOVO School of Management

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1. The next big thing : spotting and forecasting consumer trends for profit / William Higham.

by Higham, William.

Publisher: London ; Philadelphia, Pa. : Kogan Page, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .H54] (1).
2. Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna.

by Krishna, Aradhna.

Publisher: New York : Routledge, c2010Online access: Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .S3696 2010] (1).
3. Contagious : why things catch on / Jonah Berger.

by Berger, Jonah.

Edition: 1st Simon & Schuster hardcover ed.Publisher: New York : Simon & Schuster, c2013Online access: Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 .B463 2013] (1).
4. Well-designed : how to use empathy to create products people love / Jon Kolko.

by Kolko, Jon.

Availability: Items available for loan: SKOLKOVO Library [Call number: TS171.4 .K653 2014] (1).