Contagious : why things catch on / Jonah Berger.
By: Berger, Jonah.
Publisher: New York : Simon & Schuster, c2013Edition: 1st Simon & Schuster hardcover ed.Description: viii, 244 p. : ill. ; 22 cm.ISBN: 9781451686579 (hbk.); 1451686579 (hbk.); 9781451686593 (ebook).Subject(s): New products
| Consumer behavior | Popularity -- Economic aspectsDDC classification: 658.8/342 Online resources: Contributor biographical information | Publisher description | Sample text
Contents:
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | Not Tagged | HF5415.153 .B463 2013 (Browse shelf) | Available | 2000004379 |
Total holds: 0
Includes bibliographical references (p. [215]-233) and index.
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
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