SKOLKOVO Library

SKOLKOVO School of Management

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1.
Market-led strategic change : transforming the process of going to market / Nigel Piercy.

by Piercy, Nigel.

Edition: 4th ed.Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .P542] (1).
2.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.

by Hooley, Graham J | Piercy, Nigel | Nicolaud, Brigitte.

Edition: 4th ed.Publisher: Harlow : FT Prentice Hall, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.127 .H66] (1).
3.
Strategic customer management : strategizing the sales organization / Nigel F. Piercy and Nikala Lane.

by Piercy, Nigel | Lane, Nikala.

Publisher: Oxford ; New York : Oxford University Press, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .P54] (1).
4.
Strategic marketing.

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed. / David W. Cravens, Nigel F. Piercy.Publisher: Boston, [Mass.] ; London : McGraw-Hill, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.135 .C72] (1).