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Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.
by Fisk, Raymond P | Grove, Stephen J. (Stephen John), 1950- | John, Joby, 1957-. Edition: 3rd ed.Publisher: Boston, Mass. : Houghton Mifflin, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD9980.5 .F57] (1).
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Cram101 textbook outlines to accompany Essentials of services marketing, Christopher H. Lovelock, 1st edition.
by Lovelock, Christopher H. Essentials of services marketing | Academic Internet Publishers (AIPI). Publisher: [S.l. : Academic Internet Publishers (AIPI)], c2010Other title: Outlines & highlights for Essentials of services marketing by Christopher H. Lovelock.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.122 .C73] (1).
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Cram101 textbook outlines to accompany Services marketing : people, technology, strategy, Christopher H. Lovelock, Jochen Wirtz, 6th ed.
by Lovelock, Christopher H. Services marketing | Academic Internet Publishers (AIPI). Publisher: [S.l. : Academic Internet Publishers (AIPI)], c2010Other title: Outlines & highlights for Services marketing : people, technology, strategy by Christopher H. Lovelock, Jochen Wirtz.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .C73] (1).
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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E. Doerr.
by Schultz, Mike, 1974- | Doerr, John E. Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD9980.5 .S38] (1).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 5th ed.Publisher: Boston : McGraw-Hill Irwin, c2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD9980.5 .Z45] (1).
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Services marketing management : a strategic perspective / Hans Kasper, Piet van Helsdingen, Mark Gabbott.
by Kasper, Hans | Helsdingen, Piet van | Gabbott, Mark. Edition: 2nd ed. Publisher: Chichester : John Wiley, 2006Availability: Items available for loan: SKOLKOVO Library [Call number: HD9980.5 .K375] (1).
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