The multichannel challenge : integrating customer experiences for profit / Hugh Wilson, Rod Street and Lindsay Bruce.
By: Wilson, Hugh.
Contributor(s): Street, Rod | Bruce, Lindsay.
Publisher: Oxford ; Boston : Butterworth-Heinemann, 2008Description: xxii, 218 p. : col. ill. ; 25 cm.ISBN: 9780750687119; 0750687118.Subject(s): Marketing channels | Multichannel communication | Customer servicesDDC classification: 658.8| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.129 .W55 (Browse shelf) | 1 | Available | 2000001556 |
Total holds: 0
Includes bibliographical references and index.
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