Wilson, Hugh, 1962-
The multichannel challenge : integrating customer experiences for profit / Hugh Wilson, Rod Street and Lindsay Bruce. - Oxford ; Boston : Butterworth-Heinemann, 2008. - xxii, 218 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9780750687119 0750687118
Marketing channels.
Multichannel communication.
Customer services.
HF5415.129 / .W55 2008
658.8
The multichannel challenge : integrating customer experiences for profit / Hugh Wilson, Rod Street and Lindsay Bruce. - Oxford ; Boston : Butterworth-Heinemann, 2008. - xxii, 218 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9780750687119 0750687118
Marketing channels.
Multichannel communication.
Customer services.
HF5415.129 / .W55 2008
658.8
