SKOLKOVO Library

SKOLKOVO School of Management

The multichannel challenge : (Record no. 1283)

000 -LEADER
fixed length control field 01016cam a2200265 a 4500
001 - CONTROL NUMBER
control field cou00193489
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080121s2008 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780750687119
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0750687118
050 04 - CLASS MARK
Class Mark HF5415.129
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author Wilson, Hugh,
245 14 - TITLE STATEMENT
Title The multichannel challenge :
Subtitle integrating customer experiences for profit /
260 ## - PUBLICATION INFORMATION
Place of publication Oxford ;
-- Boston :
Publisher Butterworth-Heinemann,
Date 2008.
300 ## - PHYSICAL DESCRIPTION
Physical description xxii, 218 p. :
650 #0 - SUBJECT HEADINGS
Subject term Marketing channels.
650 #0 - SUBJECT HEADINGS
Subject term Multichannel communication.
650 #0 - SUBJECT HEADINGS
Subject term Customer services.
700 1# - ADDED PERSONAL NAME
Added personal author Street, Rod.
700 1# - ADDED PERSONAL NAME
Added personal author Bruce, Lindsay.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2010-07-16 Coutts 29.80 HF5415.129 .W55 2000001556 2012-02-01 1 29.80 2010-07-16 Book