Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin.
By: Mullin, Roddy.
Contributor(s): Cummins, Julian.
Publisher: London : Kogan Page Limited, 2010Edition: 5th ed.Description: xviii, 262 p. : ill. ; 24 cm.ISBN: 9780749457044; 074945704X.Subject(s): Sales promotion | MarketingDDC classification: 658.82| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5438.5 .M85 (Browse shelf) | 1 | Available | 2000000706 |
Total holds: 0
"Based on the original work by Julian Cummins and Roddy Mullin."--T.p.
Prev. ed.: 2008.
Includes bibliographical references (p. 255) and index.
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