Mullin, Roddy.
Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin. - 5th ed. - London : Kogan Page Limited, 2010. - xviii, 262 p. : ill. ; 24 cm.
"Based on the original work by Julian Cummins and Roddy Mullin."--T.p. Prev. ed.: 2008.
Includes bibliographical references (p. 255) and index.
9780749457044 074945704X
2009043351
Sales promotion.
Marketing.
HF5438.5 / .M85 2010
658.82
Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin. - 5th ed. - London : Kogan Page Limited, 2010. - xviii, 262 p. : ill. ; 24 cm.
"Based on the original work by Julian Cummins and Roddy Mullin."--T.p. Prev. ed.: 2008.
Includes bibliographical references (p. 255) and index.
9780749457044 074945704X
2009043351
Sales promotion.
Marketing.
HF5438.5 / .M85 2010
658.82
