SKOLKOVO Library

SKOLKOVO School of Management

Sales promotion : (Record no. 1614)

000 -LEADER
fixed length control field 01101pam a2200301 a 4500
001 - CONTROL NUMBER
control field 2009043351
003 - CONTROL NUMBER IDENTIFIER
control field DLC
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091019s2010 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009043351
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780749457044
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 074945704X
050 04 - CLASS MARK
Class Mark HF5438.5
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author Mullin, Roddy.
245 10 - TITLE STATEMENT
Title Sales promotion :
Subtitle how to create, implement & integrate campaigns that really work /
250 ## - EDITION
Edition statement 5th ed.
260 ## - PUBLICATION INFORMATION
Place of publication London :
Publisher Kogan Page Limited,
Date 2010.
300 ## - PHYSICAL DESCRIPTION
Physical description xviii, 262 p. :
500 ## - GENERAL NOTE
General note "Based on the original work by Julian Cummins and Roddy Mullin."--T.p.
500 ## - GENERAL NOTE
General note Prev. ed.: 2008.
650 #0 - SUBJECT HEADINGS
Subject term Sales promotion.
650 #0 - SUBJECT HEADINGS
Subject term Marketing.
700 1# - ADDED PERSONAL NAME
Added personal author Cummins, Julian.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 255) and index.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2010-07-16 Coutts 25.28 1 1 HF5438.5 .M85 2000000706 2012-02-01 2011-05-25 1 25.28 2010-07-16 Book