Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Dr. Steve Carter.
By: Lee, Kiefer.
Contributor(s): Carter, S. (Steve).
Publisher: Oxford : Oxford University Press, 2009Edition: 2nd ed.Description: xxvii, 565 p. : col. ill. ; 27 cm.ISBN: 9780199239429; 0199239428.Subject(s): International business enterprises -- Management | International business enterprises -- Management | Export marketing -- Management | Strategic planningDDC classification: 658.84| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF1416 .L44 (Browse shelf) | 1 | Available | 2000000920 |
Total holds: 0
Previoues ed.: 2005.
Includes bibliographical references and index.
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