000 -LEADER |
fixed length control field |
01139cam a2200313 a 4500 |
001 - CONTROL NUMBER |
control field |
2009005337 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
DLC |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090206s2009 enka b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009005337 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780199239429 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0199239428 |
050 04 - CLASS MARK |
Class Mark |
HF1416 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Lee, Kiefer. |
245 10 - TITLE STATEMENT |
Title |
Global marketing management : |
Subtitle |
changes, new challenges, and strategies / |
250 ## - EDITION |
Edition statement |
2nd ed. |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Oxford : |
Publisher |
Oxford University Press, |
Date |
2009. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xxvii, 565 p. : |
500 ## - GENERAL NOTE |
General note |
Previoues ed.: 2005. |
650 #0 - SUBJECT HEADINGS |
Subject term |
International business enterprises |
650 #0 - SUBJECT HEADINGS |
Subject term |
International business enterprises |
650 #0 - SUBJECT HEADINGS |
Subject term |
Export marketing |
650 #0 - SUBJECT HEADINGS |
Subject term |
Strategic planning. |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Carter, S. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |