Lee, Kiefer.
Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Dr. Steve Carter. - 2nd ed. - Oxford : Oxford University Press, 2009. - xxvii, 565 p. : col. ill. ; 27 cm.
Previoues ed.: 2005.
Includes bibliographical references and index.
9780199239429 0199239428
2009005337
International business enterprises--Management.
International business enterprises--Management.
Export marketing--Management.
Strategic planning.
HF1416 / .L44
658.84
Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Dr. Steve Carter. - 2nd ed. - Oxford : Oxford University Press, 2009. - xxvii, 565 p. : col. ill. ; 27 cm.
Previoues ed.: 2005.
Includes bibliographical references and index.
9780199239429 0199239428
2009005337
International business enterprises--Management.
International business enterprises--Management.
Export marketing--Management.
Strategic planning.
HF1416 / .L44
658.84
