The strategy and tactics of pricing : a guide to growing more profitably.
By: Nagle, Thomas T.
Contributor(s): Hogan, John E., Ph. D | Zale, Joseph.
Publisher: Boston, [Mass.] ; London : Pearson, c2011Edition: 5th ed., International ed. / Thomas T. Nagle, John E. Hogan, Joseph Zale.Description: 350 p. : ill. ; 23 cm.ISBN: 9780132546133; 0132546132.Subject(s): Pricing | Marketing -- Decision makingDDC classification: 658.8'16| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5416.5 .N34 (Browse shelf) | 1 | Available | 2000000958 | ||
| SKOLKOVO Library Shelves | HF5416.5 .N34 (Browse shelf) | 2 | Available | 2000000846 |
Total holds: 0
Previous ed.: 2006.
Includes bibliographical references and index.
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