Nagle, Thomas T., 1951-
The strategy and tactics of pricing : a guide to growing more profitably. - 5th ed., International ed. / Thomas T. Nagle, John E. Hogan, Joseph Zale. - Boston, [Mass.] ; London : Pearson, c2011. - 350 p. : ill. ; 23 cm.
Previous ed.: 2006.
Includes bibliographical references and index.
9780132546133 0132546132
Pricing.
Marketing--Decision making.
HF5416.5 / .N34
658.8'16
The strategy and tactics of pricing : a guide to growing more profitably. - 5th ed., International ed. / Thomas T. Nagle, John E. Hogan, Joseph Zale. - Boston, [Mass.] ; London : Pearson, c2011. - 350 p. : ill. ; 23 cm.
Previous ed.: 2006.
Includes bibliographical references and index.
9780132546133 0132546132
Pricing.
Marketing--Decision making.
HF5416.5 / .N34
658.8'16
