000 -LEADER |
fixed length control field |
01188cam a2200277 a 4500 |
001 - CONTROL NUMBER |
control field |
0132546132 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100506s2011 maua f 001 0 eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780132546133 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0132546132 |
050 04 - CLASS MARK |
Class Mark |
HF5416.5 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Nagle, Thomas T., |
245 14 - TITLE STATEMENT |
Title |
The strategy and tactics of pricing : |
Subtitle |
a guide to growing more profitably. |
250 ## - EDITION |
Edition statement |
5th ed., International ed. / |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Boston, [Mass.] ; |
-- |
London : |
Publisher |
Pearson, |
Date |
c2011. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
350 p. : |
500 ## - GENERAL NOTE |
General note |
Previous ed.: 2006. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Pricing. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Hogan, John E., |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Zale, Joseph. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |