The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant.
By: Grant, John.
Publisher: Chichester ; Hoboken, N.J. : John Wiley & Sons, c2006Description: xvii, 310 p. : ill. ; 24 cm.ISBN: 9780470027516; 0470027517.Subject(s): Brand name products -- Social aspects | Brand name products -- Psychological aspects | Brand name products -- Marketing | Lifestyles -- Economic aspects | Consumer behaviorDDC classification: 658.827| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD69.B7 G72 (Browse shelf) | 1 | Available | 2000001391 |
Total holds: 0
Includes bibliographical references and index.
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