Grant, John, 1964-
The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant. - Chichester ; Hoboken, N.J. : John Wiley & Sons, c2006. - xvii, 310 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470027516 0470027517
2006005380
Brand name products--Social aspects.
Brand name products--Psychological aspects.
Brand name products--Marketing.
Lifestyles--Economic aspects.
Consumer behavior.
HD69.B7 / G72 2006
658.827
The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant. - Chichester ; Hoboken, N.J. : John Wiley & Sons, c2006. - xvii, 310 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470027516 0470027517
2006005380
Brand name products--Social aspects.
Brand name products--Psychological aspects.
Brand name products--Marketing.
Lifestyles--Economic aspects.
Consumer behavior.
HD69.B7 / G72 2006
658.827
