Services marketing management : a strategic perspective / Hans Kasper, Piet van Helsdingen, Mark Gabbott.
By: Kasper, Hans.
Contributor(s): Helsdingen, Piet van | Gabbott, Mark.
Publisher: Chichester : John Wiley, 2006Edition: 2nd ed.Description: xvii, 554 p. : ill. ; 26 cm.ISBN: 9780470091166; 0470091169.Subject(s): Service industries -- Marketing | Service industries -- ManagementDDC classification: 658.8| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD9980.5 .K375 (Browse shelf) | 1 | Available | 2000001225 |
Total holds: 0
Previous ed.: 1999 ; (subtitled: an international perspective)
Includes bibliographical references and index.
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