Kasper, Hans.
Services marketing management : a strategic perspective / Hans Kasper, Piet van Helsdingen, Mark Gabbott. - 2nd ed. - Chichester : John Wiley, 2006. - xvii, 554 p. : ill. ; 26 cm.
Previous ed.: 1999 ; (subtitled: an international perspective)
Includes bibliographical references and index.
9780470091166 0470091169
GBA514340 bnb
Service industries--Marketing.
Service industries--Management.
HD9980.5 / .K375 2006
658.8
Services marketing management : a strategic perspective / Hans Kasper, Piet van Helsdingen, Mark Gabbott. - 2nd ed. - Chichester : John Wiley, 2006. - xvii, 554 p. : ill. ; 26 cm.
Previous ed.: 1999 ; (subtitled: an international perspective)
Includes bibliographical references and index.
9780470091166 0470091169
GBA514340 bnb
Service industries--Marketing.
Service industries--Management.
HD9980.5 / .K375 2006
658.8
