Marketing management and strategy.
By: Doyle, Peter.
Contributor(s): Stern, Philip.
Publisher: Harlow : Financial Times Prentice Hall, 2006Edition: 4th ed. / Peter Doyle and Philip Stern.Description: xii, 446 p. : col. ill. ; 27 cm.ISBN: 9780273693987; 0273693980.Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.8| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.13 .D753 (Browse shelf) | 1 | Available | 2000000927 |
Total holds: 0
Previous ed.: 2002.
Includes bibliographical references and index.
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