Doyle, Peter, 1943 June 23-2003.
Marketing management and strategy. - 4th ed. / Peter Doyle and Philip Stern. - Harlow : Financial Times Prentice Hall, 2006. - xii, 446 p. : col. ill. ; 27 cm.
Previous ed.: 2002.
Includes bibliographical references and index.
9780273693987 0273693980
Marketing--Management.
Strategic planning.
HF5415.13 / .D753 2006
658.8
Marketing management and strategy. - 4th ed. / Peter Doyle and Philip Stern. - Harlow : Financial Times Prentice Hall, 2006. - xii, 446 p. : col. ill. ; 27 cm.
Previous ed.: 2002.
Includes bibliographical references and index.
9780273693987 0273693980
Marketing--Management.
Strategic planning.
HF5415.13 / .D753 2006
658.8
