Consumer tribes / edited by Bernard Cova, Robert V. Kozinets, Avi Shankar.
Contributor(s): Cova, Bernard | Kozinets, Robert | Shankar, Avi.
Publisher: Oxford : Butterworth-Heinemann, 2007Description: xvii, 339 p. : ill. ; 24 cm.ISBN: 9780750680240; 0750680245.Subject(s): Market segmentation | Consumer behaviorDDC classification: 658.8342| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.32 .C65926 (Browse shelf) | 1 | Available | 2000000771 |
Total holds: 0
Includes bibliographical references and index.
There are no comments for this item.