The soul of the corporation : how to manage the identity of your company / Hamid Bouchikhi, John R. Kimberly.
By: Bouchikhi, Hamid.
Contributor(s): Kimberly, John R. (John Robert).
Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2008Description: xxxviii, 208 p. : ill. ; 24 cm.ISBN: 9780131857261; 0131857266.Subject(s): Corporate culture | Corporate image | Brand name products -- Management | Business names -- ManagementDDC classification: 659.2 Online resources: Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD58.7 .B679 (Browse shelf) | 1 | Available | 2000000871 |
Includes bibliographical references and index.
Leadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue.
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