Bouchikhi, Hamid.
The soul of the corporation : how to manage the identity of your company / Hamid Bouchikhi, John R. Kimberly. - Upper Saddle River, N.J. : Wharton School Pub., c2008. - xxxviii, 208 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Leadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue.
9780131857261 0131857266
2007020423
Corporate culture.
Corporate image.
Brand name products--Management.
Business names--Management.
HD58.7 / .B679 2008
659.2
The soul of the corporation : how to manage the identity of your company / Hamid Bouchikhi, John R. Kimberly. - Upper Saddle River, N.J. : Wharton School Pub., c2008. - xxxviii, 208 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Leadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue.
9780131857261 0131857266
2007020423
Corporate culture.
Corporate image.
Brand name products--Management.
Business names--Management.
HD58.7 / .B679 2008
659.2
