SKOLKOVO School of Management

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1. Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

by Wheeler, Alina.

Edition: 3rd ed.Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 W44] (1).
2. From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.

by De Chernatony, Leslie, 1953-.

Edition: 3rd ed.Publisher: Amsterdam ; London : Butterworth-Heinemann, 2010Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 D43] (1).
3. Индивидуальность бренда : Руководство по созданию, продвижению и поддержке сильных брендов /

by Алина Уиллер.

Publisher: Москва : Альпина Бизнес Букс, 2004Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7] (1).