From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.
By: De Chernatony, Leslie.
Publisher: Amsterdam ; London : Butterworth-Heinemann, 2010Edition: 3rd ed.Description: xvi, 376 p. : ill. ; 23 cm.ISBN: 9781856177733; 1856177734.Subject(s): Brand name products | Trademarks | Product managementDDC classification: 658.827| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD69.B7 D43 (Browse shelf) | 1 | Available | 2000002369 |
Total holds: 0
Previous ed.: 2006.
Includes bibliographical references (p. [361]-370) and index.
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