SKOLKOVO Library

SKOLKOVO School of Management

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1.
B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.

by Kotler, Philip | Pfoertsch, Waldemar | Michi, Ines.

Publisher: Berlin : Springer, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 K68] (1).
2.
The connectors : how the world's most successful businesspeople build relationships and win clients for life / Maribeth Kuzmeski.

by Kuzmeski, Maribeth.

Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.55 .K89] (1).
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3.
Crowd surfing : surviving and thriving in the age of consumer empowerment / Martin Thomas and David Brain.

by Thomas, Martin, 1964 July 2- | Brain, David.

Publisher: London : A & C Black, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.55 .T56] (1).
4.
Cram101 textbook outlines to accompany Balanced brand : how to balance the stakeholder forces that can make or break your business, Foley & Kendrick, 1st edition.

by Foley, John, 1955-. Balanced brand | Academic Internet Publishers (AIPI).

Publisher: [S.l. : Academic Internet Publishers (AIPI)], c2010Other title: Outlines & highlights for Balanced brand : how to balance the stakeholder forces that can make or break your business by Foley & Kendrick.Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 C73] (1).
5.
Up close & personal? : customer relationship marketing @ work / Paul R. Gamble ... [et al.].

by Gamble, Paul R | Chartered Institute of Marketing.

Edition: 3rd ed.Publisher: London : Kogan Page, 2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.55 .G36] (1).
6.
The four steps to the epiphany : successful strategies for products that win / Steven G. Blank.

by Blank, Steven G.

Edition: 2nd ed.Publisher: [S.l. : Lulu.com], c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.55 .B53] (1).
7.
The startup owner's manual : the step-by-step guide for building a great company / Steven G. Blank.

by Blank, Steven G.

Edition: 1st ed.Publisher: [California] : S. G. Blank, 2012Availability: Items available for loan: SKOLKOVO Library [Call number: HD62.5 .B53] (4). In transit (1).