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Global marketing : a decision-oriented approach / Svend Hollensen.

By: Hollensen, Svend.
Publisher: Harlow : Financial Times Prentice Hall, 2007Edition: 4th ed.Description: xxxviii, 714 p. : col. ill. ; 27 cm.ISBN: 9780273706786; 0273706780.Subject(s): Export marketing | Export marketing -- Case studiesDDC classification: 658.8'4
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Book SKOLKOVO Library
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HF1416 .H65 (Browse shelf) 1 Available 2000000712
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Previous ed.: 2004.

Includes bibliographical references and index.

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